Sean O’Neill argues that companies with sound vision still stall when customer-specific work devours the capacity needed for strategic bets. Drawing on Amazon, Tesco and other stops, he makes the case for product organizations that focus on real user needs, ship in slices and understand whether they are building a scalable product business or simply bespoke software.

Georgie Smallwood argues that product leadership in a commercial company is a constant negotiation between empowered teams and top-down demands, especially when markets, budgets and customer behavior keep shifting. She frames Moonpig’s work as a technological business built around preserving human rituals, and makes the case for innovation that deepens connection without alienating mainstream users.

Product leader and author Nesrine Shangell argues that memorable software comes from pairing utility with emotion, whether by removing friction, anticipating needs or exceeding expectations. Drawing on work at Google, Spotify and beyond, she makes the case that delight is not decorative flair but a driver of retention, referral and revenue across consumer and enterprise products alike.