Decoder with Nilay Patel · The Verge
Inside the big business of the creator economy, with Ali Berman and Raina Penchansky
At Cannes, two longtime UTA executives explain how influencer careers became full-scale media companies, built through strategy meetings, product launches, and careful management of platform risk. The conversation treats creators less as internet personalities than as entrepreneurs navigating algorithms, brand deals, physical goods, and the looming pressures of AI.
Jul 6 · 1h 08m · business, product, technology